Long Titles: More is Less
Warning: This contains some spoilers of One Piece episodes, albeit over a decade old.
Previously, I did a blog entry on how short title can be more effective and memorable. This time, I'll look at long titles, and some of their shortcomings.
For starters, works with long titles are almost never referred to by their full name. For example, My Next Life as a Villainess: All Routes Lead To Doom is commonly called Hamefura(an abbreviated version of the title in Japanese), or Bakarina(a nickname for the kind but dimwitted heroine).
While there are various types of short titles with various meanings, long titles are almost invariably a summary of the work itself. Take, for example, the story of Moll Flanders, the full title of which is, "The Fortunes and Misfortunes of the Famous Moll Flanders, Etc. Who Was Born In Newgate, and During a Life of Continu'd Variety For Threescore Years, Besides Her Childhood, Was Twelve Year a Whore, Five Times a Wife [Whereof Once To Her Own Brother], Twelve Year a Thief, Eight Year a Transported Felon In Virginia, At Last Grew Rich, Liv'd Honest, and Died a Penitent. Written from her own Memorandums." Calling it "Moll Flanders" would provide a simple and succinct description of who the story is about.
Long titles also generally lack the meaning associated with their shorter counterparts. For example, Chapter 429 of One Piece is titled, "Utter Defeat," which would imply that the Straw Hat Pirates, who are in a desperate situation, are defeated, but in reality, Marine Admiral Aokiji utters the phrase to remark that this is a defeat for the Marines. The equivalent anime episode, Episode 330, has the entirely unambiguous, "Everyone Makes A Great Escape! The Road To Victory Is For The Pirates!"
Like the above examples, long titles often tend to spoil the work in question. Moll Flanders' title describes the course her life takes; in fact, the Book A Minute abridged summary of the book basically uses the title, rephrased in plain English, as the summary. The One Piece episode title also spoils the ending in the episode (although to be fair, there are similar examples with manga titles, like "The Death of [Character]" in the Marineford arc).
Perhaps Mark Twain's remark that he wrote a long letter because he didn't have time to write a short one applies here, since it's easy to make a long title that summarizes the work and difficult to make a short but meaningful title.
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